Deploying an application is a key moment, but what happens afterward is even more important. Whether you're building a system for internal processes or a mobile app for customers, you need clear indicators to tell you if the investment has paid off. Key KPIs and ROI analysis allow you to measure results, verify assumptions, and make sound development decisions. Without them, you're relying on intuition – and that's not enough in today's IT landscape.
KPIs – Key Performance Indicators – must be specific, measurable, and tied to business objectives. In IT, we often talk about app load time, number of critical errors, or system availability, but that's just the beginning. The most effective KPIs are tailored to the app type and functionality.
Remember the SMART rule: each KPI should be:
It's not enough to define KPIs – they must be regularly reviewed. What worked during the MVP stage may not suffice once the project scales.
ROI (Return on Investment) helps determine whether the application investment has paid off and to what extent. The formula is simple: ROI = (gain from investment – cost of investment) / cost of investment × 100%
Gains can take many forms: increased sales, reduced operating costs, shorter customer service time, improved retention.
Investment costs include not only app development, but also team time, testing, training, deployment, and maintenance.
ROI analysis should be done at several stages: shortly after launch, after 6 months, and after a year. This provides a full picture and helps plan future tech investments. Monitoring ROI is a continuous process.
The real work begins after launch – analyzing data. Common metrics include:
Also analyze qualitative data – user feedback, support tickets, surveys – a valuable source for new features and UX improvements.
Analytics tools help identify what works and what needs improvement. Common choices:
Platforms like Segment aggregate data from many sources and support central management. Choose tools based on your goals and app type.
Build a data-driven culture: encourage teams to use insights, test hypotheses, and grow based on facts, not assumptions. This can become your app’s strongest competitive edge.
Want full control over your app’s success? Start early: define KPIs, plan for ROI tracking, choose the right tools. This ensures every deployment delivers measurable value. Looking for a tech partner to help you build it? Contact us!
Deploying an application is a key moment, but what happens afterward is even more important. Whether you're building a system for internal processes or a mobile app for customers, you need clear indicators to tell you if the investment has paid off. Key KPIs and ROI analysis allow you to measure results, verify assumptions, and make sound development decisions. Without them, you're relying on intuition – and that's not enough in today's IT landscape.
KPIs – Key Performance Indicators – must be specific, measurable, and tied to business objectives. In IT, we often talk about app load time, number of critical errors, or system availability, but that's just the beginning. The most effective KPIs are tailored to the app type and functionality.
Remember the SMART rule: each KPI should be:
It's not enough to define KPIs – they must be regularly reviewed. What worked during the MVP stage may not suffice once the project scales.
ROI (Return on Investment) helps determine whether the application investment has paid off and to what extent. The formula is simple: ROI = (gain from investment – cost of investment) / cost of investment × 100%
Gains can take many forms: increased sales, reduced operating costs, shorter customer service time, improved retention.
Investment costs include not only app development, but also team time, testing, training, deployment, and maintenance.
ROI analysis should be done at several stages: shortly after launch, after 6 months, and after a year. This provides a full picture and helps plan future tech investments. Monitoring ROI is a continuous process.
The real work begins after launch – analyzing data. Common metrics include:
Also analyze qualitative data – user feedback, support tickets, surveys – a valuable source for new features and UX improvements.
Analytics tools help identify what works and what needs improvement. Common choices:
Platforms like Segment aggregate data from many sources and support central management. Choose tools based on your goals and app type.
Build a data-driven culture: encourage teams to use insights, test hypotheses, and grow based on facts, not assumptions. This can become your app’s strongest competitive edge.
Want full control over your app’s success? Start early: define KPIs, plan for ROI tracking, choose the right tools. This ensures every deployment delivers measurable value. Looking for a tech partner to help you build it? Contact us!